RAY-BAN | WORLDWIDE CAMPAIGN 2018
Key Art for the activation of Ray-Ban Optical.
ROLES : KEY ART | ART DIRECTION | ICON DESIGN | PRINT | SOCIAL MEDIA | MOTION DESIGN & VFX
Signal took over the Art Direction of a Worldwide campaign for Ray-Ban, and in this role, we produced all of the visuals that highlight the characteristics of the new Ray-Ban prescription lenses. We designed all graphics for the print and video campaigns and social media that launched worldwide in over a dozen countries across the globe.
DESIGN PROCESS
We defined the Typography, designed the Icons and the Toolkit of the layouts in order to have consistency in different formats for print, social media, and video.
VIDEO CAMPAIGN DESIGN & VFX
We designed and animated the graphics for the TV Spots of the campaign and all the GFX that appear within the videos. We were responsible of creating a CGI Lens with tracking and compositing into the spots
VFX PROCESS
We modeled a CGI Lens that we comped into the spots. We generated the 2D elements combined with 3D assets and animations and camera tracking.
SOCIAL MEDIA
Here are some sample layouts that we designed for the social media campaign. We created Instagram Designs and Templates in all the different formats and sizes. We also created the GFX, Icons and Type Design that highlights the unique characteristics of the Ray-Ban prescription lenses.
